There are frequent references to Nancy’s cases making the news. What recognition have you received and how are you leveraging it? From the start, the people who knew Nancy expected her to react a certain way and then needed her to put the skills they knew she had to work! If, like Nancy, people around you predict how you’ll react and then desperately seek you out as the expert they need, you are doing personal branding right. The current president of the college is an old family friend, so when a mystery unravels on campus during her visit, the family chastises Nancy not to blow a small incident out of proportion and then ultimately ends up asking for her help to solve a crime. The book begins with Nancy and her pals visiting a local university.
Whether you consider the frequency of women in leadership roles, the references to cell phones and computers, or the language used, it’s clear we’re reading about 21 st century Nancy. Nancy is still a plucky teenager who continually finds herself in the middle of a mystery on a regular basis, but despite any reference to what decade she’s living in, it’s clear that it isn’t the 1930’s. This series began in 2013 – over 80 years after the first Nancy Drew book was published – and still publishes new books today. This whole idea popped into my brain when I was reading The Professor and the Puzzle, the 15 th book in the Nancy Drew Diaries series. I suppose it’s the marketer in me that would notice clear and consistent messaging over car chases, kidnappings, and jewelry heists, but it can’t be denied! The thread is there, and marketers can learn from it. As different as every generation’s Nancy is, there are some things that never change.
In my research, I couldn’t help but notice that Nancy maintained and leveraged her consistent personal branding. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. I began a new research project this year – the history and mysteries of Nancy Drew.
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